Director of Sales – CBD

Director of Sales – CBD

Denver, CO


About the Job:

The Director of Sales is responsible for leading sales efforts and teams for all cannabis products for a CBD company based in Denver.  The ideal candidate has vast sales experience and proven success in building a high performance and multi-level sales organization.  Knowledge of cannabis and selling cannabis products, particularly CBD and/or THC is preferred but not necessary.


  • Develop plans and strategies to achieve the company’s sales goals

  • Put in place infrastructure, team structure, processes and systems to support the success of the sales team, with a mind to continuous improvement

  • Create a culture of success with ongoing business and goal achievement

  • Drive the sales team to deliver profitable growth

  • Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives

  • Define and oversee sales staff compensation and incentive programs that motivate the team to achieve their targets

  • Provide detailed and accurate sales forecasting

  • Compile information and data related to current and prospective customer interactions

  • Monitor customer, market and competitor activity

  • Partner with Marketing to establish successful support and channel partner programs


  • Demonstrated sales leadership experience in a high-growth business, entering new markets or defining a new category, building and managing new territories

  • Experience working with, influencing and collaborating with cross-functional leadership

  • Experience understanding and using data for decision making, forecasting, and informing strategy

  • Excellent coach, mentor and ability to quickly assess top talent to build a winning team

  • Skilled at building rapport, opening doors, and understanding business requirements of senior decision makers

  • BS/MS degree in business administration or a related field preferred

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