Director of Sales - CBD Nutritionals

Director of Sales - CBD Nutritionals

Denver, CO | Full Time | Salary


Job Summary

A premiere consumer packaged goods company is seeking a Director of Sales, a leadership role for their Nutritionals Division as the company continues to grow their footprint as a leader of hemp-derived CBD products in the cannabis industry.   The Director of Sales will contribute to the success of the firm by overseeing the infrastructure expansion and revenue growth, and be responsible for driving the development and execution of the overall sales strategy through various sales channels including distribution, wholesale, retail and eCommerce. The Director of Sales will collaborate with cross-functional business leaders, including Marketing, Finance, and Operations.


About the Firm

The consumer packaged goods company is a product developer and distributor of CBD products, derived from Colorado organically grown hemp based CBD extract and other plant nutrient rooted in the health and wellness benefits. The firm was founded in 2015 and has grown to become one of the largest CBD company in the USA and Internationally.  The firm is dedicated to advancing cannabis technology by creating holistic and natural cannabis products that promote maximum wellness to the human body and their furry friends, both internally and externally. The firm collaborates with a team of experts to pioneer novel delivery methods, cannabinoid extractions, combinations and complementary terpenes and flavinoids to better ease patients’ needs.  

The firm is a culture driven company and maintains the can-do attitude of a growth-stage business.  They are focused on learning, sharing ideas, and working with like-minded innovators.


About You

  • A team-oriented leader that is also a hands-on manager, preferring to be a “do-er” before being the manger, and being ready to roll up your sleeves and lead by example.

  • Create a positive work environment and understand the important of team morale.

  • Wants to build a team from the ground up.



  • Develop strategy and tools to measure strategy success.

    • Lead complex sales negotiations and help close deals when needed.

  • Create and execute the ‘go to market’ sale strategy to achieve business development.

    • Partner closely with the Marketing Team for launching revenue generation programs and creating high performing sales collateral.

  • Manage high level large profile customer accounts when needed.

  • Develop RFPs.

  • Develop and lead sales department budgets.

  • Set KPIs including, but not limited to revenue vs plan contact rate, quote closure rate, and gp%.

    • Understand margins and institute protocols for maintaining margins and profitability.

  • Ability to adapt and pivot based on trends and changes in performance.

  • Improve the effectiveness of the sales organization and enhance productivity, efficiency, and customer satisfaction.

    • Ensure the team is equipped with product, systems and selling skills they will need to be successful.

  • Implement and promote adoption of sales technology including customer relationship management (CRM) and a sales intranet.

  • Develop, document, and enforce sales policies, standard operating procedures, and best practices.

  • Directly and indirectly hire and manage all aspects of Nutritionals Sales Division.



  • 10+ years of CPG sales experience in a leadership role in a complex, multi-brand, multi-channel global environment.

  • Experience leading sales to the health and wellness, spa and beauty, and grocery channels are preferred.

  • Bachelor’s Degree in Business, Finance, Economics, or related field.

    • MBA preferred.

  • Understands ability to adapt to changing regulations.

  • Enjoy a scaling business / start-up culture.

  • Wants to work in the cannabis industry. 


As needed, up to 50% of the time. 

What We Offer

An opportunity to accelerate your career with a growing cannabis consumer product goods company.

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