VP of Marketing

VP of Marketing

Denver, CO

Responsibilities:

  • Lead the development of the omni-channel marketing strategy to drive traffic, transactions, and customer engagement in all retail channels with marketing initiatives and programs including loyalty, merchandising, sampling, brand communication, product and category navigation, point-of-sale, promotions and events

  • Participate in the creation and the development of a long-term strategic plan for the retail brand.

  • Continuously develop and maintain the brand to ensure consistency at the national and international level with local execution focused on community activation.

  • Establish, track, and make data-driven recommendations based on Key Performance Indicators that drive loyalty and lifetime value; Deploy monthly dashboards to drive continuous improvement and positive ROI.

  • Foster a culture of continuous experimentation and improvement with an ongoing test and learn approach.

  • Strategize and plan with local markets when opening new retail formats from conception to implementation of approach, product assortment, brand messaging, value expression, merchandising, and go-to-market strategies.

  • Lead all marketing and event strategies. Collaborate with the field marketing and outreach teams on the guest experience and community engagement activation.

  • Stay informed on current competitor and industry trends in visual merchandising, consumer marketing and retail marketing.

Qualifications:  

  • 10+ years of marketing experience in the CPG industry.

  • Strong understanding of the category, consumers, and ability to connect with them through a cultural lens.

  • Ability to interact, network, and build credibility for both themselves and the brand.

  • Digital and community marketing knowledge.

  • Communicate effectively inside and outside the organization.

  • Experienced managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders

  • High attention to detail and proven ability to manage multiple, competing priorities.

  • Ability to think strategically and critically.

  • Strong team-orientation.

  • Superior verbal and written communications skills.

  • A keen eye for design with creative passion.

  • Willingness to roll up your sleeves.

  • Demonstrated ability to dive deep in understanding the product, our business, and the competitive landscape.

  • Proactive and solutions-oriented.

  • Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness.

  • Adapts and thrives in a demanding, start-up, fast-paced environment.

  • Operates with a high level of professionalism and integrity, including dealing with confidential information.

  • Understanding, or passion to further your understanding and knowledge of the Medical Marijuana laws, rules and regulations.

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