VP of Marketing
Lead the development of the omni-channel marketing strategy to drive traffic, transactions, and customer engagement in all retail channels with marketing initiatives and programs including loyalty, merchandising, sampling, brand communication, product and category navigation, point-of-sale, promotions and events
Participate in the creation and the development of a long-term strategic plan for the retail brand.
Continuously develop and maintain the brand to ensure consistency at the national and international level with local execution focused on community activation.
Establish, track, and make data-driven recommendations based on Key Performance Indicators that drive loyalty and lifetime value; Deploy monthly dashboards to drive continuous improvement and positive ROI.
Foster a culture of continuous experimentation and improvement with an ongoing test and learn approach.
Strategize and plan with local markets when opening new retail formats from conception to implementation of approach, product assortment, brand messaging, value expression, merchandising, and go-to-market strategies.
Lead all marketing and event strategies. Collaborate with the field marketing and outreach teams on the guest experience and community engagement activation.
Stay informed on current competitor and industry trends in visual merchandising, consumer marketing and retail marketing.
10+ years of marketing experience in the CPG industry.
Strong understanding of the category, consumers, and ability to connect with them through a cultural lens.
Ability to interact, network, and build credibility for both themselves and the brand.
Digital and community marketing knowledge.
Communicate effectively inside and outside the organization.
Experienced managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders
High attention to detail and proven ability to manage multiple, competing priorities.
Ability to think strategically and critically.
Superior verbal and written communications skills.
A keen eye for design with creative passion.
Willingness to roll up your sleeves.
Demonstrated ability to dive deep in understanding the product, our business, and the competitive landscape.
Proactive and solutions-oriented.
Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness.
Adapts and thrives in a demanding, start-up, fast-paced environment.
Operates with a high level of professionalism and integrity, including dealing with confidential information.
Understanding, or passion to further your understanding and knowledge of the Medical Marijuana laws, rules and regulations.