BY SARAH RENSE – JAN 27, 2019
Joe Montana, football legend and four-time Super Bowl champion with the San Francisco 49ers, is getting into the weed game. It was announced this week that Montana was part of a $75 million investment made into a California marijuana company. (It's all above board on the West Coast.) The amount he contributed is unknown, but we do know this is the second time he's dumped money into the marijuana industry—the first was into a cannabis media company called Herb in 2017.
Montana said that he believes his recent investment is supporting an industry that "can provide relief to many people and can make a serious impact on opioid use or addiction," ESPN reports. It is perhaps not a coincidence that a handful of retired football players have said they prefer managing their pain, wrought from years playing a physically brutal sport, with medical marijuana rather than prescribed opioids.
The cannabis company itself is called Caliva. It is based in San Jose, and plans to use the influx of money to start work on a farm, a retail store, a distribution center, and even a delivery service. It already distributes its own products—including a pack of doobies meant to enjoy while walking a dog, called Dogwalkers, and vape oil—around the state.
Unfortunately, Montana has not clarified if he himself uses cannabis or not.
While football players might be getting more interested in marijuana, the Great American Football Complex is not. Earlier this week, we learned CBS refused to airan ad for medical marijuana during Super Bowl LIII because it was against its broadcasting standards. Here's hoping they catch up soon.